Sales excellence

The sales team’s performance determines in large part the success of a commercial company. The preparedness, knowledge, motivation and skills of the members of the sales team are the most important elements of success. The second most important element is the way in which the team mobilizes and coordinates all these values.


A sales excellence framework ensures that consistent, transparent and measurable activities are linking and harmonising:

  • sales team’s capabilities and knowledge
  • needs and expectations of customers and
  • the sales and company goals.

Sales excellence topics

My advise is requested in the design, deployment and development of the following key sales excellence areas: